Storytellers at heart and communications professionals by day, we’ve dedicated our skillset to garnering meaningful media coverage for some of the most inspiring and innovative tech companies.
We’ll compose a communications strategy true to your company’s ethos, goals, and audience.
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We’ll lead your company through any corporate or product milestone announcement, executing on everything from messaging to media outreach. We specialize in event-specific communications strategies, handling everything from preliminary planning to day-of coordination and media amplification. We advise on how to capitalize on big industry gatherings so all eyes are on you, or how to create an owned event like a customer roundtable or an on-background educational salon dinner.
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Working in lockstep with some of the most experienced and trusted research firms, we’ll work with you to create survey/report frameworks that map back towards your business goals — from market research to validate a new product launch to industry findings to elevate your company as an industry visionary— and develop a strategy to amplify the findings.
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We’ll strategize and goal set together, threading the needle across all company happenings on the roadmap — from product updates or launches to funding announcements or entering a new geographic or vertical market— to create a plan that amplifies and maximizes for coverage. We’ll help you set attainable and strategic OKR/KPIs and market back your wins to stakeholders with internal newsletters, executive decks, board pack updates, formalized plans, or quarterly recaps. We even work in lock step with your marketing and GTM teams to ensure we’re making the most of all company activities.
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We’ll get you noticed and cut through the noise. We’ll help you identify awards and events that will help your company move the needle, and carefully craft submissions that give you the best chance of being recognized by leading publications and organizations.
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Great communications strategies are fully integrated, and we understand that there are many moving pieces, so we’re here to support all facets of a company’s external-facing brand. With over 15 years of experience, we’ve built trusted relationships with designers, research firms, content writers, photographers, and more. Whether you need a time-sensitive op-ed drafted, a pitch deck redesigned, or a founder’s photo retouched, our network is here to support you.
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We’ll create content for your owned channels of communication to communicate your company’s message best and advise on topics and trends to engage with from a thought leadership perspective.
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Let’s tell your story. We’ll create messaging true to your brand and ensure it is consistently echoed throughout website copy, company talking points for interviews, blogs, press releases, speaking/award submissions, and contributed content.
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You’ll learn the ins and outs of what it means to be a media darling and trusted press resource. We’ll teach you and your team how to navigate press interviews and present your best self to the media.
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We’re your media liaison and have built long-lasting relationships with various reporters and editors throughout my career. They trust us to serve them relevant news and provide introductions to industry experts; we know what they're working on and how to help shape the news we consume.
The Roster
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Mineral (formerly ThinkHR & Mammoth), The Muse, Robin Powered
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Amazon Business, Coupa, Logixboard, Levelpath
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Goodnotes, MediaWise (a Facebook and Google-funded project), YouTube
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Coinbase, DriveWealth, Icon Savings, Plaid, Pinwheel, Proper, Salesforce Financial Services Cloud, Spade, Stripe, Visible Alpha
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Attio, Box, Genesys, Google Cloud, Levelpath, Salesforce
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CALA, Experify, Pantastic, Shopify, TryNow
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Menlo Ventures
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Mixlab, Particle Health, Solv Health
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CALA (OpenAI), Levelpath, Goodnotes, Proxima
The Philosophy
We’re your partners, not just consultants.
We take pride in functioning as dedicated teammates, ensuring that we work in lockstep with the marketing and executive teams to execute a fully integrated comms program.
Each program is tailored to our client’s specific needs — whether it’s an all-encompassing dedicated communications program, a blitz of targeted media outreach for a specific news cycle topic, or taking a company through its first fundraising process — because we know that communications strategies aren’t one size fits all.
We value quality over quantity, carefully crafted narratives, purposeful placements, and cross-platform amplification.
The Background
I’m Gina Papini, a communications professional, New York native (based on the coast of the Great South Bay), and a former agency veteran. I have over a decade of experience working with B2C and B2B brands of all sizes on their communications strategies. I started my career representing major lifestyle and hospitality brands before spending the past several years deeply embedded within the tech happenings of the Bay Area and the ‘Silicon Alley’. I’m the connective tissue between my clients and the media that matter most to them.
